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The Art of Choosing
Sheena Iyengar
Applying Social Cognition to Consumer-Focused Strategy
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Buyology: Truth and Lies About Why We Buy
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Inside Consumption: Consumer Motives, Goals, and Desires
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John F. Sherry Jr & Russell W. Belk
Conquering Consumerspace: Marketing Strategies for a Branded ...
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Is the American Dream Killing You?: How "The Market" Rules Our ...
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Legendary Brands: Unleashing the Power of Storytelling to Create ...
Laurence Vincent