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Extraordinary Popular Delusions & the Madness of Crowds

Extraordinary Popular Delusions & the Madness of Crowds

Charles Mackay

The Begum: A Portrait of Ra’ana Liaquat Ali Khan, Pakistan’s Pioneering First Lady

The Begum: A Portrait of Ra’ana Liaquat Ali Khan, Pakistan’s ...

Deepa Agarwal & Tahmina Aziz Ayub

Candy Canes and Criminals

Candy Canes and Criminals

M. E. Harmon

HoneyBun Shop Mysteries (3)

The Science of Yoga: The Risks and the Rewards

The Science of Yoga: The Risks and the Rewards

William J. Broad

Blood of the Tribe

Blood of the Tribe

David S. Brody

Boston Law (2)

Japanese Folktales: Classic Stories From Japan's Enchanted Past

Japanese Folktales: Classic Stories From Japan's Enchanted Past

Yei Theodora Ozaki

Category: Consumer Behavior

The Art of Choosing

The Art of Choosing

Sheena Iyengar

Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy

Legendary Brands: Unleashing the Power of Storytelling to Create ...

Laurence Vincent

Consuming Behaviour

Consuming Behaviour

John Desmond

Conquering Consumerspace: Marketing Strategies for a Branded World

Conquering Consumerspace: Marketing Strategies for a Branded ...

Michael R. Solomon

The Rise of the Chinese Consumer: Theory and Evidence

The Rise of the Chinese Consumer: Theory and Evidence

Jonathan Garner

Applying Social Cognition to Consumer-Focused Strategy

Applying Social Cognition to Consumer-Focused Strategy

Frank R. Kardes & Paul Herr & Jacques Nantel

Inside Consumption: Consumer Motives, Goals, and Desires

Inside Consumption: Consumer Motives, Goals, and Desires

S. Ratneshwar & David Glen Mick

Is the American Dream Killing You?: How "The Market" Rules Our Lives

Is the American Dream Killing You?: How "The Market" Rules Our ...

Paul Stiles

Research in Consumer Behavior

Research in Consumer Behavior

Russell W. Belk

Research in Consumer Behavior

Research in Consumer Behavior

John F. Sherry Jr & Russell W. Belk

Buyology: Truth and Lies About Why We Buy

Buyology: Truth and Lies About Why We Buy

Martin Lindstrom

Consumers and Individuals in China: Standing Out, Fitting In

Consumers and Individuals in China: Standing Out, Fitting In

Michael B. Griffiths

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